top of page
.png)
Your Report
During this activity you identified your problem, high level goal and the specific behaviour you are trying to change. You can see these below.
Problem:
Advance dog food has low market share
High Level Goal:
To understand the best way to renovate the Advance core dry dog proposition to drive competitive advantage and position the brand as the ‘Everyday Total nutrition solution’ for SPT shoppers.
Behaviour to change:
To convert adult Blackhawk pet parents to adult Advance through effective packaging design and comms
Below are each of the barrier cards you selected as part of this activity.
.jpg)
bottom of page