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Your Report
During this activity you identified your problem, high level goal and the specific behaviour you are trying to change. You can see these below.
Problem:
The belief that owning a car is a status symbol.
High Level Goal:
Increase the use of public transportation and other modes, such as bicycles, which are essential for maintaining citizens' quality of life and health
Behaviour to change:
Encourage citizens to understand that mobility does not necessarily require a car and to consider the possibility of using bicycles as a means of transportation and a way to improve their health.
Below are each of the barrier cards you selected as part of this activity.
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