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Your Report
During this activity you identified your problem, high level goal and the specific behaviour you are trying to change. You can see these below.
Problem:
SHEIN consumers don't act out of "abstract environmental conviction," but rather out of pragmatism (convenience, cost, and ease). Circularity only scales if it aligns with their daily routines. According to the BIT tools there are lack of opportunities and time to preform these actions.
High Level Goal:
recycle
Behaviour to change:
to go to the recycle center and do it
Below are each of the barrier cards you selected as part of this activity.
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