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Your Report

During this activity you identified your problem, high level goal and the specific behaviour you are trying to change. You can see these below.

Problem:

The difficulty faced by sales representatives of a pharmaceutical laboratory in registering their interactions with customers within the CRM system in the expected time frame.

High Level Goal:

Achieve an 80% increase in weekly registration in the CRM tool by sales reps by the first quarter of 2025.

Behaviour to change:

lack of registration in CRM tool

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