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Your Report

During this activity you identified your problem, high level goal and the specific behaviour you are trying to change. You can see these below.

Problem:

How can Piping Hot nationally involve the community in their fight against greenwashing and their commitment/values to ocean conservation through grass roots education on a national scale, promoting sustainable choices. How can Piping Hot change behaviours and perceptions to make them care about the ocean.

High Level Goal:

stop greenwashing and protect the oceans

Behaviour to change:

consumer behaviour

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