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Your Report
During this activity you identified your problem, high level goal and the specific behaviour you are trying to change. You can see these below.
Problem:
On certain landing pages, people don't always understand the connection to missionaries and how missionaries could be beneficial.
High Level Goal:
Increase submissions on missionary forms on landing pages.
Behaviour to change:
Increase understanding and desire to meet with missionaries.
Below are each of the barrier cards you selected as part of this activity.
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