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Your Report
During this activity you identified your problem, high level goal and the specific behaviour you are trying to change. You can see these below.
Problem:
Encouraging digital channel shift to online service for Child Benefit
High Level Goal:
To increase online submissions of ChB claims by new parents
Behaviour to change:
Encourage new parents to sign up for ChB and manage claims via online service (as opposed to over the phone/via correspondence)
Below are each of the barrier cards you selected as part of this activity.
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