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Your Report

During this activity you identified your problem, high level goal and the specific behaviour you are trying to change. You can see these below.

Problem:

Encouraging digital channel shift to online service for Child Benefit

High Level Goal:

To increase online submissions of ChB claims by new parents

Behaviour to change:

Encourage new parents to sign up for ChB and manage claims via online service (as opposed to over the phone/via correspondence)

Below are each of the barrier cards you selected as part of this activity.

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