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Your Report
During this activity you identified your problem, high level goal and the specific behaviour you are trying to change. You can see these below.
Problem:
A life insurance policy with a return on investment (ROI) will be launched. This product offers the flexibility to modify the insured amount, term, and return percentage, which can vary from 50% to 200%. It also allows for the addition of compensation coverage for serious illnesses, total and permanent disability, and total incapacity, among others. These coverages can be added depending on the current life stage. The sales segment is for customers up to 38 years old with incomes up to 7,500 soles, and the goal is to make the entire customer experience digital.
High Level Goal:
complete the digital purchase process for life insurance with a refund
Behaviour to change:
Users looking to protect their families and save capital can complete the digital purchase process for life insurance with a refund, guaranteeing financial protection for their loved ones and a savings mechanism at the end of the term.
Below are each of the barrier cards you selected as part of this activity.
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