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Your Report
During this activity you identified your problem, high level goal and the specific behaviour you are trying to change. You can see these below.
Problem:
Lack of relateable, trustworthy information
High Level Goal:
For moms to have confidence that they know what they're doing when breastfeeding
Behaviour to change:
Seeking & interacting with infant feeding information on the bot and from healthcare workers during pregnancy and the first weeks after birth
Below are each of the barrier cards you selected as part of this activity.
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