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Your Report

During this activity you identified your problem, high level goal and the specific behaviour you are trying to change. You can see these below.

Problem:

We want donors of the Fred Hollows Foundation to feel the impact of their donation beyond a transactional experience

High Level Goal:

Increasing the amount of people giving regularly to the Fred Hollows Foundation

Behaviour to change:

More people (converting previous givers and retaining current givers) becoming regular giver's for a longer period of time

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