top of page

Earlier in this activity you identified your problem, high level goal and the specific behaviour you are trying to change. 


High Level Goal:

Behaviour to change:

Below are each of the barrier cards you selected as part of this activity.

To email yourself a copy of this page, please enter your details below:

We have emailed a summary of this page

Error, Please check highlighted fields

Thank you for using the Behavioural Insights Barrier Identification Tool.


Now that you have identified barriers to the behaviour that you want to change, consider using our EAST Framework to help you develop behavioural solutions and interventions.

If you would like to do this activity again, click below.

These cards are adapted from the COM-B Model, the Theoretical Domains Framework and the work of the University College London Centre for Behaviour Change.


To design these cards, BIT has used the domains and constructs from the COM-B Model and the Theoretical Domains Framework (with permission of the authors). BIT has then developed its own user-centred questions and practical examples to demonstrate how these domains and constructs influence behaviour.



Michie, S., Johnston, M., Abraham, C., Lawton, R., Parker, D., & Walker, A. (2005). Making psychological theory useful for implementing evidence based practice: a consensus approach. BMJ Quality & Safety, 14(1), 26-33.


Michie, S., Atkins, L., West, R., 2014. The Behaviour Change Wheel: A Guide To Designing Interventions. Silverback Publishing, London. 

bottom of page